"Apparently, McDonald's didn't realize something everyone else did, namely that the "I'd hit it" slogan adorning a banner ad means "I fancy it sexually" in the language of its target audience, and that the slogan sounds somewhat strange in the context of hamburger advertising."
by Peter Moskos
August 8, 2008
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Holy shit, that is hilarious! I wonder if this was a joke from some dudes in advertising that went a little too far. Look, its obvious that McDonald's is trying to attract a hip "urban" customer base (I mean did you see the "I'm Lovin' it" campaign), but this is ridiculous. This is what editors are for Ronald McDonald.
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