I'm not a fan of basketball. But I am a little interested in Carmelo Anthony. The only reason I know him is that he (unwittingly) appeared in the Stop Fucking Snitching DVD that got him and the DVD a lot of press. Bad press for him. Any press was good for the home-produced DVD.
I felt sorry for the guy who was somehow blamed for the whole Stop Snitching philosophy simply for going back to his hometown of Baltimore and not freaking out when someone recorded him with a camcorder (he doesn't say much in the DVD other than a little against the last Olympic basketball coach).
Now he has an Olympic basketball diary in the New York Times. His writing ain't too deep. But still, he is in the Times. At least online.